Gold Drives Value. Lab Grown Unlocks Creativity.
Lab-grown diamonds aren't “fashion jewellery.” When set in gold, they’re fine jewellery, and often a smarter investment. Gold is the asset that appreciates, and lab grown diamonds let you maximize beauty, design, and value without compromising resale. It’s not about choosing cheap, it’s about choosing wisely.
Lab grown diamonds are often dismissed as “fashion jewelry” — as if they’re somehow lesser, trend-driven, or disposable.
But that stereotype couldn’t be further from the truth.
In reality, lab-grown diamonds are a creative unlock for designers. With the price barrier dramatically lowered, they can experiment with bolder shapes, larger stones, and more intricate craftsmanship — without being boxed in by prohibitive material costs.
And let’s be clear: If a piece is crafted in gold, it’s not fashion jewellery. It’s fine jewellery — regardless of whether the diamonds are mined or lab-grown.
In fact, replacing mined diamonds with lab-grown in gold jewellery is a smarter investment than ever before. Why?
Because gold — not diamonds — is the only component that consistently appreciates in value.
When you reduce the cost of diamonds and let gold make up more of the piece’s total value, your jewellery becomes more value-dense, and its recoverable worth over time increases.
Instead of locking away lakhs in mined stones with uncertain resale, you’re putting more into gold — an asset with real, predictable long-term value.
Gold Buyers, Meet Diamonds
Historically, many Indian customers preferred to buy only gold — avoiding diamonds entirely because of price, confusion, or resale uncertainty.
Lab grown diamonds change that.
Now, for a fraction of the cost of mined stones, gold-first buyers are confidently exploring lab-diamonds — They are getting the same exact product without compromising on design or quality.
It’s no longer a binary between plain gold and overpriced sparkle. Lab-grown makes room for both.
Smarter Value Distribution = Better Investment
Here’s the part most people miss:
Gold is the only component in jewellery that actually appreciates. Diamonds — mined or lab-grown — don’t follow that trend.
When you choose lab-grown, you spend less on the diamond and more of your money goes into gold — the asset that actually grows in value.
So not only are you saving lakhs upfront for the same jewelry, you’re also building a piece where the value is more recoverable over time.
That’s not a downgrade. That’s financial clarity.
Beyond Materials: What Fine Jewellery Really Represents
It’s easy to assume that the value of jewellery lies solely in its raw materials. But if that were true, the world’s most iconic fashion houses — from Hermès to Chanel — wouldn’t command the prices they do for leather, fabric, or crystal.
High fashion has never been about the sum of its parts. It’s about what it stands for — craftsmanship, identity, emotion, aspiration, legacy.
Jewellery is no different.
Even brands like Swarovski — which historically sold crystal set in inexpensive metals — built a global following based on design, storytelling, and self-expression, not intrinsic material value alone.
Lab-grown diamonds in fine gold jewellery represent a similar evolution. They enable more creative freedom, better value distribution, and personal choices that reflect today’s sensibilities — whether that’s ethical sourcing, smarter investing, or just making a statement with style.
Fine jewellery isn’t just an asset. It’s how you mark moments, show love, and express who you are.
Same Policies. Same Confidence.
At Better Diamonds, we offer the same post-purchase security as traditional diamond retailers:
- 80% Buyback Guarantee
- 100% Lifetime Exchange
So you’re not just saving more when you buy — You’re investing more intelligently.
Same sparkle. Same support. Smarter economics.
Explore More Here: https://www.linkedin.com/pulse/breaking-fashion-jewelry-stereotype-toshik-anand-ugxwc