In a world full of stones, why did we choose the diamond to represent forever? It wasn’t the rarest. It wasn’t the most colorful. It wasn’t even the most expensive — until we made it so. But it had one advantage the othe..

As a gemologist, any topic on gemstones fascinates me. This particular discussion with a Vedic Shastri turned into one of the most thought-provoking conversations I’ve had — weaving together science, astrology, and even the business of be..

Why We Won’t Use 9kt — And Why It Matters More Than You Think   At Better Diamonds, we believe gold is the engine of fine jewelry. That’s why we never use 9kt gold, which is just 37.5% real gold — the r..

Gold Drives Value. Lab Grown Unlocks Creativity.   Lab-grown diamonds aren't “fashion jewellery.” When set in gold, they’re fine jewellery, and often a smarter investment. Gold is the asset that appreciates, and lab g..

Why Meaning, Not Mining, Defines the Legacy of Jewellery.   One of the most common questions I get is: “But will a lab-grown diamond last long enough to be an heirloom?” It’s a fair question, but I believe we need to ..